EAN-13 or UPC? Your Essential Decision-Making Guide

EAN-13 and UPC barcodes are both standardized formats for encoding product information into scannable barcodes. The main difference between them is their structure: EAN-13 barcodes have 13 digits, whereas UPC barcodes have 12 digits. This difference in length results from the distinct methods each barcode uses to assign country codes to products. EAN-13 barcodes are typically used in Australia, Europe, Asia and other regions outside of North America, while UPC barcodes are mainly used in the United States and Canada. 

In terms of readability and compatibility, EAN-13 and UPC barcodes can be used interchangeably in most modern scanning systems. However, some retailers or suppliers may have specific preferences for one format over the other. It's crucial to consult with your trading partners to determine whether EAN-13 or UPC barcodes are more widely accepted in your industry. Understanding the differences between these formats allows you to make an informed decision that aligns with your business goals and supply chain needs.


UPC vs EAN


What to Consider When Deciding Between EAN-13 and UPC Barcodes

When choosing between EAN-13 and UPC barcodes, various factors need to be considered. Firstly, geographic usage plays a significant role. EAN-13 is widely used internationally, while UPC is primarily adopted in North America. Thus, if your products are mainly sold in the United States or Canada, UPC might be the preferable option due to its broad acceptance. Its prevalence in the North American market ensures smooth integration with retail systems and simplifies logistics within the region. 

However, if your business operates globally or targets markets outside North America, choosing EAN-13 could streamline operations and facilitate international distribution. Its widespread acceptance in regions such as Europe, Asia, and Australia makes it an ideal choice for businesses with a global presence or aspirations for international expansion. By choosing EAN-13 barcodes, you you ensure compatibility with numerous retail systems worldwide, thereby enhancing your product's accessibility and expanding its market reach..